Are you organising an event or workshop and are wondering how to attract as many people as possible?
Then you definitely can't do without promotion on social media. We have a few tips for you on how to reach your target group on social media and ensure their participation.
Facebook event promotion: Alpha and Omega
You simply can't do without creating an event on Facebook. It gives you the opportunity to precisely target your group, entice them to the event and find out what their expectations are. Don't limit yourself to only text on your event page. The best way to attract attention is with a short video in which you present the event, or with interesting graphics.
Regular reminders are key when promoting the event
Once you have attracted attention, you also need to keep it up until the date of the event. Therefore, reveal the program of the event gradually and prepare some surprises, too. Regularly share news, interesting facts or moments from the preparations on the event page so that the participants don't forget about the event and will actually attend. The most common mistake when promoting an event on social media is the creation of an event well in advance, followed by a long pause without new posts. During this pause, a lot of people will forget about the event, make other plans, and you will lose potential customers.
Promotion can be done even without paid advertising
In order to reach as many people as possible for the upcoming event, you can make use of paid promotion on social media. The algorithm will ensure that your event reaches a large number of individuals in the target group. But if you don't have a budget for paid promotion, it doesn't matter. In this case, Facebook groups offer a suitable space for your event promotion. Search for Facebook groups that bring together people who might be interested in your event, and share your event there. What might also help you is sharing it with your friends. Therefore, post your event on your profile or company page, too.
When selling tickets, combine multiple platforms
Facebook will be crucial for you, but it doesn't have to be by far the only platform you will use. Combine multiple social networks to promote your event, based on which target group you want to reach. For instance, if you target individuals aged 15-30, be sure to include Instagram in your promotion. Tik Tok will work great for teenagers. Whatever social network you choose for your event promotion, always try to empathize with your target audience. Communicate in their language and try to meet their expectations.
Simplify ticket sales as much as possible
Whether your event will be well attended is undoubtedly determined by how easy it is to get tickets. Nowadays, few people would travel through the whole city just to collect or buy tickets, they would rather not go to the event at all. A simple solution is to sell tickets with Trisbee.You can sell tickets and check your sales, among many other things, all in the same platform. Plus, no need for POS terminals and online. All you need is your smartphone, with which you will easily monitor the number of tickets sold in your app and check them at the event entry.
Promotion during the event itself
While you will be enjoying the great attendance in your event, don't forget to document its course and share it on social media. Make use of live broadcasts on Facebook or Instagram and InstaStories that people will share. If you create your own hashtag for your event, you will maintain a compact online conversation. The purpose of doing this is to leave a mark and attract new faces to the next event. A great tip, from which a lot of material for promotion on social media always comes out, is undoubtedly also a photo corner.
Trisbee wishes you great attendance and a successful event!