How to promote your event on social media

Are you organising an event or workshop and are wondering how to attract as many people as possible?

how_to_promote_your_event_on_social_media.jpg
Share article

No doubt, Social Media is the tool you need to promote your event and reach as many people as possible from your targeted audience. Let's review together some tips for you on how to reach your target group on social media and ensure their participation. 

PUBLISH YOUR EVENT AS A PUBLIC FACEBOOK EVENT PAGE

You simply can't do without creating an event on Facebook. It gives you the opportunity to precisely target your group, entice them to the event and find out what their expectations are. Don't limit yourself to only text on your event page. The best way to attract attention is with a short video in which you present the event, or with interesting graphics. 

KEEP THE AUDIENCE INFORMED

Once you have attracted attention, you also need to keep it up and even increase it until the date of the event. Some good practices about content on your Facebook Event Page are:

  • Reveal the program of the event gradually
  • Prepare some surprises
  • Regularly share news, interesting facts or moments from the preparations

It is all about that the participants don't forget the event and will actually attend. The most common mistake when promoting an event on social media is the creation of an event well in advance, followed by a long pause without new posts. During this pause, a lot of people will forget about the event, make other plans, and you will lose potential customers.

ADAPT TO YOUR BUDGET. YOU CAN PROMOTE EVEN FOR FREE!

In order to reach as many people as possible for the upcoming event, you can make use of paid promotion on social media. The algorithm will ensure that your event reaches a large number of individuals in the target group. But if you don't have a budget for paid promotion, it doesn't matter. What could you do in this case?

  • Search for Facebook groups that bring together people who might be interested in your event, and share your event there.
  • Share your event with friends
  • Publish your event also on your profile and/or company page

COMBINE SEVERAL PLATFORMS

Facebook will be crucial for you, but it doesn't have to be by far the only platform you will use. Combine multiple social networks to promote your event, based on which target group you want to reach.

  • Target aged 15-30 ► Instagram is the key
  • Teenagers ► Tik Tok will work great
  • Professionals ► LinkedIn

Whatever social network you choose for your event promotion, always try to empathise with your target audience. Communicate in their language and try to meet their expectations. 

ONLINE TICKETING

Whether your event will be well attended is undoubtedly determined by how easy it is to get tickets. Nowadays, few people would travel through the whole city just to collect or buy tickets, they would rather not go to the event at all. Online ticketing and QR or digital ticket access are crucial today. Many platforms can offer you these services but be sure you choose one that offer you more than just selling your tickets online.

Sure you won't mind now us to promote ourselves for a little moment 😉 This is what you would get from BOOM!🚀 as your ticketing online platform:

  • Create your Organizer account and your event for free
  • Promote your event page on Social Media
  • Sell your tickets online
  • Monitor the selling, turnover and your attendees data base from your personal dashboard
  • Smooth the accessing process to your event by using the BOOM! Check-in App from a simple smartphone

Everything managed online plus no need for POS terminals or any other complicated app and for just 4% of your selling. If you don't win, we don't win.

KEEP POSTING DURING YOUR EVENT

While you will be enjoying the great attendance in your event, don't forget to document its course and share it on social media.

  • Make use of live broadcasts on Facebook or Instagram and InstaStories that people will share
  • Create your own #hashtag for your event and you will maintain a compact online conversation
  • Install a simple photocall where the attendees can "show-off" by posting on social media their presence in your event

The purpose of doing this is to leave a mark and attract new faces to the next event.. because following the success of "this one", sure you will do it again! ✌

Mailchimp newsletter

Subscribe to receive news about events around you

You can unsubscribe from newsletter at anytime